Strategic Execution for
Visionary Entrepreneurs.

I work with ambitious personalities to develop immersive brands & elevated experiences — supporting executives and their teams through the start-up phase & transformations, to be joyfully present and forge their legacy.  

PORTFOLIO:

  • Operations & Project Management →

    The CEO of a transportive wedding & events space expanded into a secondary venue. We worked with the iconic original venue to integrate operations at the new property during peak wedding season. Our work provided increased capacity & flexibility within the business, while maintaining the premium brand experience.

  • Grant Execution & Creative Production →

    The founder received a USDA grant to realize his ‘seed to sauce’ concept. We distilled his vision into a transformative rebrand, packaging, website, digital marketing & expanded product SKU strategy in collaboration with international artists. 

  • Operations & Product Launch →

    A women-owned, community-oriented cannabis startup with an art-forward marketing approach needed support diversifying revenue. We identified potential verticals and launched Lady Jays while the CEO took maternity leave.

  • Product Launch & Creative Production →

    This sexual wellness product was unlike anything else in the cannabis market. Working with the creators, we managed the designers & co-packers through compliance, secured distributors, and educated both sales teams & consumers to ensure success.

    *Acquired

  • Product Launch & Account Management →

    Helping multiple cannabis brands create profitable products in a highly-saturated market, from inception to launch. Every new SKU was in direct alignment with the company’s corresponding growth strategy, but the common thread in each success was a captivating, tangible experience combined with guerrilla-style marketing & distribution. 

    *Acquired

  • Product Launch & Account Management →

    Wholesome, healthy snack bars constantly developing new SKUs for an audience so wide, our field marketing team was everywhere : marathons, grocery stores, dog parks, rock climbing gyms, music festivals, and even the Olympics. I led scheduling, training, execution, and wrap for all Oregon events. 

    *Acquired

FERTILE SOIL FOR GREAT BRANDS TO THRIVE

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natural wonder.png
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  • "I feel clear about who is doing what and what is going on. I have regained the big picture and how we are moving forward. I don't feel like there is a rug with dust under it. I feel like I’m in a clean and clear place with vision to look forward."

    - Marlowe Griffin Lyddon, The Griffin House & Wind Mountain Ranch

  • "The launch went incredibly well and we were more organized than we’ve ever been before. If you wouldn’t have been there it truly would’ve been chaos and I really appreciated the way you worked with everyone."

    - Harlee Case, Ladies of Paradise

  • "Thank you again for your professional services! I feel better already. You’re great at what you do!"

    - Dr. TJ, Apres Wellness

  • "Her tenacity is tempered with legitimate experience, and she has helped me not only gain trust in my own abilities to envision and build sustainable and profitable business, but has taught me so much about how to step into the competency that is required for the work I wish to do in the world."

    - Jenny Lee, Temple of Belonging

Madeline's Abstract Art

 Expertise

Madeline, Smiling Confidently

❂ strategic planning & execution

❂ product or service launch

❂ operations & project management

❂ visioning with execution planning & forecasting

❂ financial analysis, auditing & profitability modeling 

❂ sales strategy, education & training

❂ creative strategy & production

❂ account/partnership management

❂ grant execution & reporting

❂ marketing strategy

❂ maternity leave planning  

❂ event production

Contact Me

Looking forward to hearing about your project!

mad@madelinevanman.com

"The Light Protects Me; The Light Is Within Me; I Am The Light"
Madeline's Abstract Art